Helen specializes in product marketing, business development and social media strategy. She is skilled at describing complex technologies in simple language that conveys their key values, resonates across different demographics, and drives action towards strategic goals. Helen spent 10 years in the B2B financial technology sector in Toronto before returning with her family to Fredericton and working with clients in the city’s tech and cybersecurity industries. She has a Bachelor of Arts degree from the University of New Brunswick and a Postgraduate in Public Relations from Humber College. With two young kids, Helen doesn’t have much in the way of spare time but enjoys being active and hosting friends as often as possible.